AS THE EARTH REVOLVES AROUND THE 

SUN

IN DESIGN EVERYTHING REVOLVES AROUND THE USER

 

RÓZSA SIMON

Born and raised in Germany with Hungarian roots, for a while Down Under, survived in the Concrete Jungle and now living "poor, but sexy"*

As a Design Strategist, Rózsa Simon focuses on designing for people's needs, using nodes and links, puzzle over challenges, generates creative thinking in a collaborative work atmosphere and in turn designs that matters.

*colloquialism for Australia, New York and Berlin

profile%2520website_edited_edited.jpg

FRAME
WORK

From understanding the strategic value and business dynamics of an organization's product or service, to having an artistic eye for visual designs at a pixel level, I support client’s project vision and development process. I simplify complex problems into compelling design solutions and think systematically to create scalable design opportunities at every stage. Concurrently making sure the end solution meets business requirements as well as customer needs. With a focus on user experience, I combine Design Thinking with Design Doing in order to develop innovative and relevant solutions for sustainable products, services and processes across industries.

Focusing on:

  • Design Research

  • Qualitative Research 

  • Quantitative Research

  • Concept Development 

  • User Testing and Prototype Validation

  • Marketing Strategy & Communication

  • Brand Analysis & Building

  • Designing & Facilitating Strategic Workshops

 

KEY 

SKILLS

RESEARCH

Identifying research areas,  investigating user behavior, mapping out user journeys and derived use cases in order to gather insights for new developments.

STORYTELLING

Sharing and interpreting experiences through storytelling to humanize the design process and analytical data and using this knowledge in reflective practice to formulate a solution. 

DESIGN

Creating design ideas,

prototypes and conducting concept and usability testing to combine interfaces and workflows to enhance the user experience.

CONSULTING

Interdisciplinary problem solving, capturing a clear and concise design strategy, facilitating

the product or service development and creating proposals for managerial

decision making.

GET WORK
DONE

  • Product analysis and user research for a financial service at Cogni Inc.

  • Visual and Packaging Design for AIR-INK.

  • Research study of the active brand experience and marketing communication of the Audi A3 e-tron at AUDI AG.

  • Fieldwork and installation on the industrial park on Cockatoo Island with the University of Technology, Sydney.

  • Co-creation workshop with a U.S. non-profit organization in the sexual and reproductive health care provider.

  • Concept development and implementation of the promotion campaign “Schützenfest-Aktion” as a preventive intervention against brain drain in collaboration with the Economic and Business Development department HSK.

  • Brand analysis and positioning at Team Wandres communication.

  • Experience Design of the 4th annual Design Intelligence Conference at The New School, New York.

  • 360° awareness campaign for the Open IDEO Food Waste Challenge.

  • Biographical-aesthetic research and public exhibition: HIER - DA - DORT at Werkstattgalerie DER BOGEN, Arnsberg.

*Please contact for portfolio and work samples.

COLLABORATIONS

 

GET

IN TOUCH

mail icon.png
linkedin icon.png

© 2020 by Rózsa Simon. All rights reserved.  |