SUN

IN DESIGN EVERYTHING REVOLVES AROUND THE USER

RÓZSA SIMON

Born and raised in Germany with Hungarian roots, for a while Down Under, survived in the Concrete Jungle and now living "poor, but sexy"*.

As a Design Strategist, Rózsa Simon focuses on designing for people's needs, using nodes and links, puzzle over challenges, generates creative thinking in a collaborative work atmosphere and in turn designs that matters.

Resume

*colloquialism for Australia, New York and Berlin

FRAME
WORK

From understanding the strategic value and business dynamics of an organization's product or service, to having an artistic eye for visual designs at a pixel level, I support client’s project vision and development process. I simplify complex problems into compelling design solutions and think systematically to create scalable design opportunities at every stage. Concurrently making sure the end solution meets business requirements as well as customer needs. With a focus on user experience, I combine Design Thinking with Design Doing in order to develop innovative and relevant solutions for sustainable products, services and processes across industries.

Focusing on:

Design Research
Qualitative Research
Quantitative Research
Concept Development
User Testing and Prototype Validation
Marketing Strategy & Communication
Brand Analysis & Building
Designing & Facilitating Strategic Workshops

KEY

SKILLS

RESEARCH

Quantitative & qualitative analysis
User interviews, surveys, focus groups, co-creation
Prototype validations
Usability tests
Gathering feedback & framing insights
Synthesize research findings

Identifying research areas, investigating user behavior, mapping out user journeys and derived use cases in order to gather insights for new developments.

STORYTELLING

Translating leadership visions into easily consumable messages
Telling a captivating story and build a deep rapport
Communication about how to synthesize
Design language and data visualization

Sharing and interpreting experiences through storytelling to humanize the design process and analytical data and using this knowledge in reflective practice to formulate a solution.

DESIGN

Delivering data and findings in a useful & appealing way
Visuals and graphic design
Personas, archetypes, customer journey maps, ecosystem mapping
Prototyping, wireframing, and implementing UX improvements

Creating design ideas,

prototypes and conducting concept and usability testing to combine interfaces and workflows to enhance the user experience.

CONSULTING

Working with design, product management and marketing
Facilitating client workshops
Guiding the design process from framing a challenge, to research, to concept and implementation
Translating insights into design opportunities

Interdisciplinary problem solving, capturing a clear and concise design strategy, facilitating

the product or service development and creating proposals for managerial

decision making.

GET WORK
DONE

Product analysis and user research for a financial service at Cogni Inc.
Visual and Packaging Design for AIR-INK.
Research study of the active brand experience and marketing communication of the Audi A3 e-tron at AUDI AG.
Fieldwork and installation on the industrial park on Cockatoo Island with the University of Technology, Sydney.
Co-creation workshop with a U.S. non-profit organization in the sexual and reproductive health care provider.
Concept development and implementation of the promotion campaign “Schützenfest-Aktion” as a preventive intervention against brain drain in collaboration with the Economic and Business Development department HSK.
Brand analysis and positioning at Team Wandres communication.
Experience Design of the 4th annual Design Intelligence Conference at The New School, New York.
360° awareness campaign for the Open IDEO Food Waste Challenge.
Biographical-aesthetic research and public exhibition: HIER - DA - DORT at Werkstattgalerie DER BOGEN, Arnsberg.